If you monitor your Facebook page you may have noticed a section called insights. This is a great tool to help you get more out of your business page.
For example, if what you have been posting is not getting any likes or shares then you should probably try something different. You can look at your insights page and determine which posts your customers responded to more often. If posts with videos get more likes then consider posting more videos. If posts with daily quotes don't have any likes or shares then don't waste your time putting up daily quotes. Make it interesting to your customers. Make it worth their time to stop and read or look at what you post. It is probably a good ideal to check these once a week to see how your posts are doing and make appropriate adjustments.
Facebook insights also offers detailed information about your fans. Some of the things you can learn are the ages of the people that interact with you, the days and times they are on facebook, and where they live. Use this information to target your posts to your audience or to change your posts to build a new audience.
Also consider the time of day you are posting. If your fans are all on facebook in the morning you may want to consider posting in the morning as well. (you can find this information in the insights) The chances of them actually reading your posts are better if they don't have to scroll through an entire day's worth of news feed to find it.
Take a few minutes this week to look at your Facebook insights and see what you can learn about your customers. Think about what changes you can make to get your page noticed more often.
If you don't have a Facebook page consider making one for your business. They are simple to create and help you get closer to your customers, and you can link to your website. You can start one here:
https://www.facebook.com/pages/create/?ref_type=sitefooter
